The show biz world

Pop Art is an indication that as the whole planet goes inside a new satellite-and-information environment made by man, we can no longer afford to deal with the human habitat as something given to us by Nature. We have now to accept the fact and responsibility that the entire human environment is an artifact, an art form, something that can be staged and manipulated like show biz. (Great Changeovers for You, 1966)

That the entire planet should become show business on a twenty-four-hour basis is not only inevitable now, but it creates “challenges” for all levels of the establishment on a scale that will gradually obliterate consciousness. (McLuhan to Robert Leuver, Jul 30, 1969, Letters 386 = M&L 91)