From an interview with I.A. Richards¹ from March 11, 1969:

Interviewer: When did television become an important part of your design for escape?

R: About the middle of the war, ’42 or ’43. It looked like the heaven-sent instrument. You could put pictures along with words and sentences. If you can get the eye and ear cooperating, you can do anything, I think. Television looked like the divinely appointed medium. (…) There’s more power to the eye and ear together than to either of them apart…

Earlier, in the introduction to his translation of the Iliad — The Wrath of Achilles — Richards had written (already in the original 1950 edition?):

The reign of writing looks like it is drawing soon to a close. The radio may be restoring to the ear some of its original priority in ‘literature’. (12)