On The Mechanical Bride

McLuhan to Elsie McLuhan, undated but probably from 1952:

[The Mechanical Bride] is really a new form of science fiction, with ads and comics cast as characters. Since my object is to show the community in action rather than prove anything, it can indeed be regarded as a new kind of novel. (Letters, 217)

McLuhan to Walter Ong, January 23, 1953:

Your review1 of the Bride literally the only review that made any sense. You were generous, but you saw what was up. The absence of serious study of these matters is total, ie, universal emotional and intellectual illiteracy. And so unnecessary. (Letters, 234)

McLuhan to Wyndham Lewis, December 9, 1953:

As for my book. It owes much to you of course. But it was so long in the publishing (6 years) that I had lost interest in its approach before it appeared. Now I see that I was trying to prop up the standards of book culture when we have passed out of the Gutenberg era. (Letters, 241)


  1.  In Social Order, II:2, February 1952, 79-85. Reprinted with revisions in McLuhan: Hot and Cool, 1967, 82-92.