The 1963 report has no information on the new Centre for Culture and Technology other than an odd picture of McLuhan captioned as the Director of the Centre. McLuhan has one leg on a chair and is holding a copy of The Gutenberg Galaxy, which won the Governor General’s award that year for academic non-fiction:
The background is the original office of the Centre which Marchand describes as “an office in a seedy Victorian house on the St. Michael’s campus, with wooden floors that creaked and a door leading to the street”. McLuhan and his Centre would remain there until 1968.
There was, in fact, little to report of the Centre in 1963 — or in 1964, 1965 and 1966 — since it was only in 1967 that it received the right to offer an accredited course from the faculty of Graduate Studies and, with it, the right to designate itself as an official Centre at the University of Toronto.