Through the vanishing point with Nietzsche

Throughout McLuhan’s New Sciences, appeal has been made to Nietzsche’s ‘History of an Error’ from Twilight of the Idols (1889) and especially to its final stage:

The true world — we have abolished. What world has remained? The apparent one perhaps? But no! With the true world we also have abolished the apparent one!!1

Compare in McLuhan:

Whereas mechanical “dehumanization” wrecked the person, electric super-“humanization” wrecks the entire system. (Take Today, p221)2


  1. Nietzsche (1844-1900), Götzen-Dämmerung, ‘Geschichte eines Irrtums — Wie die »wahre Welt« endlich zur Fabel wurde’, 1889: “Die wahre Welt haben wir abgeschafft: welche Welt blieb übrig? die scheinbare vielleicht?… Aber nein! mit der wahren Welt haben wir auch die scheinbare abgeschafft!!” For discussion, see  Catholic Humanism and Modern Letters 2: What Mallarmé saw.
  2. Later in Take Today:The rim spin of the electric world annihilates the very image of one’s self” (p259); “The UNPERSON is the inevitable result of improved communication, all barriers of private consciousness are overcome, the resulting collective form of awareness is a tribal dream. Western man experiences it only in his sleep. (…) We all become unpersons at night” (p269).