Bob Dobbs has a lot of great memories of McLuhan from the 1970s. The hope is to feature many of them here.

The first is one that Bob says he has subsequently used many times himself.

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In the Spring of 1979, during one of Marshall McLuhan’s last Monday night “Open House” discussions before his stroke later that year on September 26, somebody said that his statement, “the medium is the message”, was just a half-truth.
 
McLuhan’s response: “Yes, but for most people that’s a lot of truth!”