McLuhan in UT President’s Report 1969

McLuhan’s report:

The overall theme of the Centre for Culture and Technology in 1968-69 concerned the changing forms of cultural perception and organization now occurring East and West. The advent of the world-wide service environment of electric information is naturally attended by huge disservices of previously existing environments and organizations.

The programme of presentations began with the visit of Louis Van Gastern, Dutch film maker. He had just completed a film on Biafra which he screened for us. It was later shown on the CTV television network. There were other distinguished visitors during the year including Jane Jacobs, Dr. A. J. Kirshner, Jacqueline Tyrwhitt, and Dr. Arthur Porter. Barrington Nevitt was also a frequent visitor. Such, however, was the richness of talent and enthusiasm among the twenty-five students that there was no need to seek for enrichment outside the group. As always, there was an irrepressible fringe of senior citizens from a diversity of fields who greatly enhanced the proceedings.

Following is a list of the graduate students who participated in the programme : Jo-Ann Baernstein (English), “Image by Icon”; Edward Bridge (English), “Theory of Oral Composition in Old English Poetry and Modern Culture”; W. Michael Brooke (Educational Theory), “Inventory Method of Cliché Procedures in Remedying All Kinds of Illiteracy”; Barry Cole (Music), “Clichés in Music Education”; D. de Kerckhove (French), “Decadence via Hertz Law”; Glen Eyford (English), “Changes in Radio since TV”; Donald Forgie (School of Library Science), “Obsolescence of Libraries as Hardware in the Age of Instant Retrieval”; Dr. John Godden (Psychiatry), “Editor as Probe”; Mary A. Griggs (Sociology), “Current Relationship Between Dress and Popular Culture Generally”; Chalmers Hardenberg (Astronomy), “Models of Perception used in Astronomy”; Polly Henninger (Educational Theory), “Clichés in Media in Education of Children”; Olivia Jacobs (Adult Education), “Changing Images of Self in Various Psychologies”; Louis LeGall (Special Student), “Advertising Clichés in English and French”; Richard Mackie (Educational Theory), “Clichés in Small Group Theory”; Raphael P. Martin (English), “Blake’s Way of Fighting Print”; John Morris (Industrial Engineering), “A Computer Garden”; Sister Noreen O’Neill (English), “Changing Religious Clichés”; Dallard Runge (Architecture), “Perception as a Clue to Knowledge of and Use of Functionalism” ; Ronald D. Schwartz (Sociology), “Changing Structure of the Rock and Roll Universe”; Joan Sherwood (Special Student), “Effect of technology in 16th Century Spain”; Fred Thompson (Architecture), “Japanese Concept of ma”; Arthur Van Diepen (Business), “Conglomerates”; Robert Wiele (Adult Education), “New Directions for Adult Education”; Arnold Wise (Urban and Regional Planning), “City Planning: Principles, Clichés and Roots.”

McLuhan talks

Professor H. M. McLuhan, on “War and Peace in the World Village,” the inaugural address, College of Communications, Ohio University; on “Modern Nationalism” at the Irish Studies seminar on theatre and nationalism in twentieth-century Ireland at St. Michael’s College; on “The Computer and the Mini-State” to the Systems and Procedures Association in Toronto; on “The Stunning Observations form the Astoneaged Muse” to the National Packaging conference in Toronto; on “One Touch of Nature makes the Whole World Tin” to the Young Men’s Ad and Sales Club in Toronto; on “Media and the Unstructured Society” to the Media Directors’ Council seminar in Toronto; on “The Executive as Drop-Out” to the International Council of Industrial Editors in Boston; the Commencement Address at St. John Fisher College, Rochester, NY; addresses to the Advertising Age Group and the American Booksellers Association in Washington, DC and the Institute of Canadian Advertising in Toronto; Liberal Party seminar with Prime Minister Trudeau and his Cabinet for the purpose of improving communication between government and people.