Claude Bissell’s tenure as UT president ended in 1971. By 1973-1974 the new president, John Robert Evans, had decided that a new form was needed for the President’s Report, one with less print and many more pictures, McLuhan had foreseen the development twenty years before, of course.

The Report has no description from McLuhan of the activities of the Centre for Culture and Technology. But it does have an extensive list of publications stemming from it:

McLuhan, H.M. “El camino a seguir en la investigacion de las communica- ciones” (Dossier Mundo, no. 32, April 1974, pp. 6-8. Interviewer: Jose-Luis Gomez. Barcelona: Ediciones Meridiano, S.A.

“Changing Nature of Communications” (Detroit News, part of a series commemorating the 100th anniversary of the newspaper, Oct. 28, 1973, pp. IE and 2E) . 284

“Communication Crisis in Our Global Village” (from an interview by G.A. Vitiello in Pegasus, Jan. 1974, pp. 1-5).

“Communication needs human scale” (Nursing Management, published by Kendall Co. of Canada, vol. 1, 1971, pp. 1-2).

“Company we keep – Trudeau and Nixon in the TV Vortex” (Saturday Night, Dec. 1972, p. 17).

“Do Americans go to church to be alone?” (The Critic, vol. 3, Jan/Feb. 1973, pp. 14-23).

“End of the Work Ethic”; in The Empire Club Addresses 1972-73, pp. 105-25. Toronto: The Empire Club Foundation, 1973.

“English Literature as Control Tower in Communication Study” (The English Quarterly, vol. 7, spring 1974, pp. 3-7).

“Future of the Book”; chapter in Do Books Matter? published papers of seminar of The National Book League, 1972, pp. 31-41. London: Dunn & Wilson (Leeds) Ltd., 1973.

“International Motley and Religious Costume” (Christian Communications, newsletter published by St. Paul Society, Sherbrooke, Quebec, issue #39, Dec. 1972, pp. 1-2).

Interview with Professor McLuhan, by Derrick de Kerckhove (Vie des Arts, autumn 1973, pp. 19-23 (French) and 91-3 (English)).

Interview with Professor McLuhan, by Jean Pare (Forces, no. 22, 1973, published by Hydro Quebec, pp. 4-25).

Introduction to Empedocles, by Helle Lambridis. University of Alabama Press, 1974.

“Letter to the Editor” (The Listener, vol. 86, Aug. 26, 1971, pp. 272-3).

“Letter to the Editor” (ibid., vol. 86, Oct. 28, 1971, p. 273).

“Letter to the Editor” (ibid., vol. 89, Jan. 4, 1973, p. 19).

“Liturgy and Media” (The Critic, vol. 31, March/April 1973, pp. 69-70).

“McLuhan – McLuhan – McLuhan” (New York Times, May 10, 1974).

“The Medieval Environment: Yesterday or Today?” (Listening, vol. 9, winter/spring 1974, pp. 9-27).

“Mr. Eliot and the St. Louis Blues” (Antigonish Review, vol. 18, summer 1974, pp. 23-7).

“New Technology is changing human identity” (Toronto Star, Dec. 29, 1973, p. B-5).

“Patterns emerging in the new politics” (Globe and Mail, Oct. 20, 1972, p. 7).

Preface to Empire and Communications, by Harold Innis, pp. 7-10. Toronto: University of Toronto Press, vol. 3, 1971.

Preface to Subliminal Perception, by Wilson Bryan Key. New Jersey: Prentice-Hall, 1973.

“Private Individual vs. Global Village”; in Abortion and Social Justice, by Thomas Hilgers and Denni9 Horan, pp. 245-8. New York: Sheed and Ward, 1973.

“Understanding McLuhan – and fie on any who don’t” (Globe and Mail, Sept. 10, 1973, p. 7).

“Watergate as Theatre” (Performing Arts, vol. 10, winter 1973, pp, 14-15) .

“The Yestermorrow of the Book” (The UNESCO Courier, 25th year, Jan. 1972, pp. 16-21). McLuhan, H.M. (with Forsdale, L.)

“Making Contact with Marshall McLuhan” (an interview); in Electric Media, pp. 148-58. New York: Harcourt, Brace, 1974.

McLuhan, H.M. and Nevitt, H.J.B. “Cybernetics and Management”; in Kybernetes, vol. 2, p. 1. London: Gordon & Breach, 1973.

“Everybody into Nobody” (New York Times, July 16, 1972, p. 3).

“Medium – Meaning – Message” (Communication, vol. 1, 1974, pp. 27-33).

Parker, H. “The Beholder’s Share and the Problem of Literacy”; in Media and Symbols: The Forms of Expression, Communication and Education, ed. David E. Olson, pp. 81-98. Chicago: University of Chicago Press, 1974.