In his unpublished Typhon in America, aka, Guide to Chaos, McLuhan cites many different news reports and ads from the late 1940s to illustrate the link between mechanization and sex.1 One of these, in Typhon Book II2, chapter i3, runs as follows:
Do you like my figure?
MacLevy’s have been keeping it slim and trim.
Monty MacLevy offered books
and home kits to help housewives shape themselves up. His ‘Figurama salon-at-home slenderizing plan’ must have particularly caught McLuhan’s eye: