As acting director of the Centre for Culture and Technology, while McLuhan was at Fordham for the 1967-1968 school year, Arthur Porter contributed to the 1968 UT President’s Report as follows: 

During the current session, Professor Marshall McLuhan, Director of the Centre, has occupied the Schweitzer Chair in the Humanities at Fordham University, New York. He will return to the University of Toronto in July 1968.

Following the pattern established in previous years, a major activity of the Centre during the current session has been the weekly interdisciplinary seminar. The theme during this session has been “The Communication of Values.” As in the past, the object has been to bring together a group of scholars and scientists to introduce topics associated with the theme and to lead subsequent discussions. The Centre has been encouraged by the consistently good attendance at the seminars — an average of 25 faculty members and students drawn from several disciplines have attended each Monday evening. The Centre is particularly grateful to the following scholars and scientists who presented seminars during 1967-68: Professor J. W. Abrams, Department of Industrial Engineering, and Department of History, U. of T. ; Mr. Ray Affleck, Architect (Montreal) ; Professor D. E. Berlyne, Department of Psychology, U. of T.; Mr. Milton Carman, Province of Ontario Council for the Arts; Professor W. T. Easterbrook, Department of Political Economy, U. of T.; Rev. A. G. Gibson, St. Michael’s College; Professor T. A. Goudge, Department of Philosophy, U. of T.; Professor Michael Gregory, Department of English, York University; Professor Ian J Jarvie, Department of Philosophy, York University; Dr. D. V. LePan, Principal of University College; Dr. Warren McCulloch, Research Laboratory of Electronics, Massachusetts Institute of Technology; Mr. Wm. McElcheran, Artist; Professor T. F. S. McFeat, Department of Anthropology, U. of T.; Professor H. J. Olnick, Faculty of Music, U. of T.; Professor Brian Parker, Department of English, Trinity College; Mr. Ronald Ritchie, Director, Imperial Oil Limited; Professor Edward Safarian, Department of Political Economy, U. of T.; Dr. E. Llewellyn Thomas, Institute of Bio-Medical Electronics, U. of T.

Professor J. W. Abrams, Department of Industrial Engineering and Director of the Institute for the History and Philosophy of Science and Technology, and Professor T. A. Goudge, Department of Philosophy, have been appointed members of the Advisory Committee of the Centre.